This summer, 63% of lovers will send a postal card in an envelope to each other.

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category: News

This summer, 63% of lovers will send a postal card in an envelope to each other.

Even though the sun may not be shinning for all our vacationers this July, holiday time, symbol of departure and mobility, is nevertheless here. As we are nearing the comings and goings of July and August vacationers, an unexpected means of communication has become the in-thing among lovers to overcome distance.

At a time where the web 2.0, smartphones and other tablets enable us to connect from any place, day or night, to our highly addictive social networks, the post card is still the preferred way of showing kindness ; if 69%* of vacationers don’t forget to send a post card to their friends or relatives from their holiday resort, 51% of separated lovers who have gone off to relax with their own families will not forget to secretly send an extra post card to their partner.

After writing to your neighbors or to your mother in law, there is nothing simpler than drop a sweet line at the back of an exotic or enchanting landscape that should enable your lover to forget, just for a moment, the rest of the mail’s daily invoices and bank statements…

If 81%* of post cards are purchased during summer time, this slightly old fashioned way to share information does not seem to become obsolete with the instantaneousness and interactivity of the internet when it comes to share feelings and holiday memories. Indeed, this retro fashion is becoming more and more a sign of attention when spams are flooding our inboxes. Beyond the narrative and sometimes-poetic side of the post card, our unfaithful friends find a practical advantage to this piece of cardboard paper: unlike any online surfing or intervention on computers or phones, our postal actions do not leave any “trace” or history.

So what would you write about? Would you describe the weather, the view from your hotel room, the local food quality or your husband or wife’s annoying fault? Nothing is written; it is up to you to write a lovely story that will spice up your reunion after this summer break.

* Source Ebookers 2011 survey: « How do you stay in contact while on Holiday? »
** Gleeden.com survey carried out on the Internet between June 25th and July 6th 2012 on a sample of 1002 men and women, aged between 30 and 55.