Fox Business: Strings Attached - Online Dating for Married People

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category: Gleeden press

Fox Business: Strings Attached - Online Dating for Married People

It’s no secret that online dating is rapidly becoming one of the most popular ways singles are meeting to start a relationship and find a mate. But like all good markets that find success, the online dating world has evolved, and its offerings have expanded.

Started: 2009
Members: 1 million, according to the company
Cost: Free to join and search profiles, but costs between $14.99 to $499 for credits that allow users to contact one another. The ratio of male to female users on the site is 2:1 and only men have to pay to join.

Do you have to be married to join?
No, but Gleeden’s survey of members shows 97% of its users are in a relationship.

Q&A with spokesperson for

Who are your main clients/customers?
The average age for women on Gleeden is 32 and for men it is 39. Our members are college educated, affluent individuals, seeking physical and/or emotional fulfillment. Through research and observations, we’ve discovered that extramarital daters can’t connect the same way single people can—they may need to use work computers or smartphones in order to connect without getting caught.

When are you busiest?
We’ve noticed our busiest times of the day, when members like to log in and communicate, is in the morning, during work, and late evenings. The number of user connections drops slightly on weekends, days off and holidays. The numbers pick up significantly after family-oriented holidays are over. We’ve also observed that January, May, the summer months, and September are popular months for Gleeden.

Were you surprised at the response level/interest from people?
Not surprised at all, actually. The concept of relationships outside of the marriage has been around a long time, it is as old as marriage itself. Gleeden was made by women for women. Back in 2009, founder Teddy Truchot was approached by several women and fellow employees who shared similar marital problems. The women voiced their need for a place, a "playground for adults," where they’ll be able to be in control and carry out an extramarital affair with the utmost discretion. Several months later, Gleeden was born. Today, the women who inspired Gleeden are still working for the site. In Europe, Gleeden has had tremendous success since its launch. Gleeden represents something everyone wants, but doesn’t want to admit to or talk about.

Why do you think married people turn to a site like this to meet people?
In today’s day and age, it’s very difficult to be married and faithful. The media produce a constant supply of athletes, politicians, musicians and celebrities who have had the odd transgression (and have been caught). What’s more, the slightest infidelity rumor can send magazine sales, TV show ratings, and the bloggersphere on fire. Once individuals have decided to have an affair, they can certainly begin one with a co-worker or even an old boyfriend on Facebook. However, for any extramarital affair to be successful, one needs discretion – Gleeden can provide that in an elegant, personalized and secure environment.

Where is the “married dating” industry is headed?
The extramarital dating industry today is exactly what the traditional online dating industry was 10 years ago; it’s still in its infancy. Back then, online dating websites were ridiculed and deemed doomed to fail by many. Certainly, no one was able to predict how much the industry would grow to where it is today. We believe the online extramarital dating industry will continue to grow in the same direction of the traditional dating industry’s success.

Read the article here...